Skip to content
About

The operator who buys good businesses and runs them

Two Men Contemplating the Moon, painted by Caspar David Friedrich around 1825 to 30

No corporate ladder, no inheritance, no head start. I sold things, got most of it wrong, and kept rebuilding the system until it worked. Then I did it again with the next business.

Ten years, one conclusion: the boring parts keep a business alive, and one built to run without its founder is the only kind worth owning. The road here is below.

Phil Meyfarth, founder of Orevida

The road, so far

  1. 2016
    Candy out of a dorm room.

    Seventeen, a boarding school in Canada, and the first real money. The pattern starts: sell, learn, rebuild. I told the story on video.

  2. The years after
    Agencies, stores, software.

    Instagram pages become digital marketing, funnels, e-commerce. Founded agencies, built stores, took stakes, put the profits to work.

  3. The lawsuit
    The boring parts keep a business alive.

    A supplier ships the wrong certificates and a seven-figure threat lands on a young company. Compliance, structure, and the systems nobody sees become the doctrine.

  4. Year eight
    The turn.

    The work was never really marketing. It was building an operating system a business runs on without its founder. And once you can do that, you can buy.

  5. Today
    Orevida.

    One holding, built to buy and hold good businesses on a shared operating system, one industry at a time. Documented in the open.

AI-native, all the way down

A chatbot on a leaky funnel is still a leaky funnel. Build the business around what AI can do from the first decision, and the gain is structural.

What I am building

Start businesses or buy them. Some I sell on. The ones that fit fold into Orevida and stay, held for the long term.

Build or buy
Bootstrap one from zero, or acquire one that already works.
Exit or hold
Sell it on, or fold it into Orevida for good.
Compound
The more it holds, the stronger every business inside gets.
Albert Bierstadt

The work is the proof

The businesses run, or they do not. That is the whole test.

Six things I will not trade

The businesses change. These do not. Earned by building rather than borrowed from a book.

  1. Buy what already works

    A business that already runs and already profits is building, faster and far cheaper than starting from zero.

  2. Systems win

    Motivation fades and founders get sick. A system does not. Build it, prove it, then step out of it.

  3. Build for the century

    Speed is cheap and everywhere. Compounding is rare, so I am never in a hurry.

  4. Nothing to sell, everything to show

    The proof is the businesses I own, not the things I say. Watch what I do.

  5. Boring outlasts sexy

    The quiet business survives the crisis that kills the flashy one, then compounds for thirty years.

  6. Quiet beats loud

    I would rather own the business than be seen owning it. Most of what I run, you will never trace to me.

See how it actually works

The operating system behind it, the deals I look at, and the writing. All of it is here, free.